---
title: Demand generation with funnel websites
description: In this online free course, you can find best practices to transform your website into a tool that shortens sales cycles and increases close rates.
image: https://www.managedservicesplatform.com/hubfs/Screenshot%202019-08-30%20at%2010.58.04.png
---
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# Demand generation with funnel websites
#### **This interview with Derek Marin at Simple Selling helps you find best practices to transform your website into a tool that shortens sales cycles and increases close rates.**
#### Do these statements sound familiar?
- Most MSP websites don’t help in marketing or sales because they are misapplied.
- They are too technical, too focused on awards and logos and, from a prospect’s perspective,
- they do little to help me differentiate MSPs from each other.
#### We will discuss the following:
- What’s the problem with most MSP websites?
- ESPA methodology
- What can an ESPA website realistically achieve?
- Who should take the on-demand course?
#### Your MSP Marketing Expert Guide: Derek Marin
[](https://www.managedservicesplatform.com/derek-marin)
Derek’s agency, Simple Selling, helps MSPs dominate their region by running outbound sales and marketing behind the scenes for them. His team generates an average of 4 qualified appointments per month.
Before the agency, he was an inbound marketing consultant at HubSpot, where he coached hundreds of marketing agencies on inbound, automation and SEO.
**[See Derek's Profile](https://www.managedservicesplatform.com/derek-marin)**
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